Action Plan
Prioritized recommendations based on data from Mar 24–29, 2026
Increase Visibility in Key Topic Areas
Orchard appears in only 16.7% of AI responses on average — ranked #9 of 124 brands
Denver
Only 1 of 15 prompts mention Orchard
Non-Contingent Offers
Only 1 of 36 prompts mention Orchard
Brokerage Fee Transparency
Only 0 of 36 prompts mention Orchard
Home Valuation
Only 0 of 36 prompts mention Orchard
Bridge Loans / Equity Advances
Only 0 of 36 prompts mention Orchard
DFW
Only 0 of 15 prompts mention Orchard
Guaranteed Sale / Cash Offers
Only 0 of 36 prompts mention Orchard
Simultaneous Buy-Sell
Only 0 of 36 prompts mention Orchard
Pre-Listing Renovations
Only 0 of 36 prompts mention Orchard
Houston
Only 0 of 15 prompts mention Orchard
Local Market (Austin)
Only 0 of 18 prompts mention Orchard
Recommended actions
- 1Create comprehensive guides for each low-visibility topic — especially bridge loans, fee transparency, and home valuation
- 2Develop FAQ-style content that directly matches the open-ended AI prompts homebuyers are asking
- 3Build dedicated landing pages for each service area (Austin, Denver, DFW, Houston, Atlanta) with local market data
- 4Ensure content is structured with clear headings, bullet points, and schema markup for AI extraction
Address Fee & Value Perception Issues
AI frequently raises concerns about Orchard's fees when it does mention the brand
Top negative themes from brand evaluations
Recommended actions
- 1Publish transparent "What's Included" content showing total value vs. traditional selling costs
- 2Create cost comparison pages: Orchard program costs vs. traditional agent fees + carrying costs
- 3Feature testimonials and case studies specifically addressing value and net proceeds
- 4Develop content around the financial risk reduction Orchard provides (guaranteed sale, no double mortgage)
Close the Gap with Rocket Mortgage
Rocket Mortgage has 26.9% avg visibility vs Orchard's 16.7%
Recommended actions
- 1Study what content Rocket Mortgage has that earns it higher AI visibility
- 2Expand content footprint in topics where Orchard is underrepresented
- 3Build third-party mentions through PR, partnerships, and review platforms
- 4Create comparison content highlighting Orchard's differentiators (Move First, guaranteed sale)
- 5Increase presence on Reddit and real estate communities where AI platforms source answers
Optimize for Each AI Platform
Best platform: Perplexity (30.6%) · Weakest: ChatGPT (10.5%)
Google AI Overviews
- -Implement comprehensive schema markup (FAQ, HowTo, LocalBusiness, RealEstateAgent)
- -Optimize page speed and Core Web Vitals
- -Create structured "People Also Ask" style content matching homebuyer queries
ChatGPT
- -Build review presence on platforms ChatGPT indexes (Trustpilot, G2, BBB)
- -Create detailed, long-form authoritative content
- -Ensure consistent brand messaging across all web properties
Perplexity
- -Get cited in authoritative real estate publications (NerdWallet, Bankrate, Realtor.com)
- -Participate in Reddit real estate communities — Perplexity heavily indexes Reddit
- -Create data-driven content and original research Perplexity will cite
What's Working — Protect and Expand
These areas are performing well. Keep investing here.
Strongest Topics
Top Brand Attributes (per AI)
Most Cited Orchard Pages
These pages are being used by AI as source material — keep them updated